There's A 104-Day Supply Of Honda Accords, Because They're Not Selling
By any measure, the new Honda Accord is a very good car. It’s the North American Car of the Year for one thing, and if you want, you can even have it with a detuned Civic Type R engine complete with a short-throw manual ‘box. Happy days.
The trouble is, saloons have fallen out of favour with new car buyers worldwide, largely thanks to the rise of the crossover. However accomplished it may be, the Accord isn’t immune, and sales have slow. In fact, Automotive News reports that the inventory of unsold Accords is so high, Honda has a 104-day supply to play with in the United States as of 1 March. Some dealers are even turning down shipments from the Japanese manufacturer’s Marysville, Ohio plant, because their stock levels are already much higher than usual.
Dealers across the country are reportedly pinning the blame on a lack of decent leasing deals. It certainly doesn’t help that the new Accord is more expensive than the old one, potentially putting off owners trading up from the previous generation when they’re presented with higher monthly payments.
In a statement to Automotive News, a Honda spokesperson said:
“We continue to work collaboratively with our dealer partners and appreciate our ongoing dialogue with them to ensure the overall value proposition with each of our products is competitive in the marketplace.”
However unloved the Accord may be in the US, it could be worse: demand for saloons is so weak in the UK, that Honda won’t ever bother bringing the car here.
Thanks, crossover lovers. Thanks a lot…
Growing up on a diet of World Rally Championship highlights and lengthy Gran Turismo 2 sessions, a life in cars was as good as inevitable for Matt.
Comments
I also hate SUVs dominating the market, but the Accord has never been an interesting car from the start.
Sedans are the most versatile car. Especially with a punchy 4 pot and a short throw manual box for the car people. I don’t know why it isn’t selling!
Bring them to the UK, I want one!
Id love to have a proper sedan here but i dont see myself spending alot of money on a beamer or audi i want the accord or legacy back!
I like the accord, even in non-R form. The engines are all smooth, the ride is comfortable and the steering is quick. Not a bad car by any means.
Export it to Europe, we know what to do with it.
If Honda Dealer wanna trade-for-trade an Accord 4 Cylinder 2018 for my CSX 06’, i’m down ;)
Great, not only are crossovers boring, uninteresting and stupid… Now they are killing of actual good cars…
But why would you want a saloon anyway? 3/5 door vehicles are more practical, they’re easier to see out of (therefore -park), they have rear wiper, they look just as nice…what’s a good reason to buy a saloon?
if Honda only made AWD sedans